With the successful establishment of ZOMATO – A food delivery service. The company now enters into Digital Video Streaming with ‘Zomato Originals. Around 18 shows have begun to design which will be based on foodie concept.
Most of these shows from the Zomato originals will be under comedy, reality, friction, twist, and interviews too. It is out that all the content streamed on this app will have a connection to food. Chef Sanjeev Kapoor has already signed a show with the Zomato originals.
With the tagline ‘Zomato Originals 100% Fresh’ 18 shows will be launched in both Hindi & English languages. Though they have not yet focussed on the regional content, it is soon expected.
Banake Dikha, Food & You, Starry Meals, Race APP, Grandmaster Chief and Dede Where’s The Food are a few titles. These videos will be short for less than 5 minutes and in a vertical orientation.
“We are constantly looking for new ways to engage our users around food”. – Deepinder Goyal, CEO & Founder, Zomato
Zomato: "We will make video content too" pic.twitter.com/pGAX7GTttp
— Zomato India (@ZomatoIN) September 13, 2019
The videos will be live from September 16. A new update will be rolled out which offers videos streaming service. This development predicts the industry grow to $5B till 2023.
From 16th of September sneak peek and recipe tips will be available in a short duration. After the commercial rollout of the OTT 2000+ videos can be streamed through the app anywhere in the world.